SOLUTIONS
Structured expertise and solutions to strengthen your marketing and brand.
Choose the package – or combination of packages – that work for you. These are quick and affordable solutions that have been carefully designed to deliver robust brand strategy, messaging, architecture and design.
If you’d prefer a more tailored approach, please reach out. I also offer flexible leadership solutions that draw on my extensive experience growing and managing large brands.
Package 1
Accelerated Audit
Setting your Brand Strategy: Identifying what needs to be done. A quick and robust strategic review of your brand, growth plans, competitors, customer perceptions and internal culture to identify the right next steps and priority actions to make your brand stronger and more effective.
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Full strategic review document with high quality evaluation and clear, feasible strategic recommendations and an achievable action plan .
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Creates strong foundations for brand building: improves the speed and quality of decision making, saves time and money in brand messaging production development, produces stronger, longer lasting results.
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Typically delivered in 2-4 weeks.
Package 2
Messaging Mix
Crafting your Brand Message: Helping people understand you immediately. Creating the unique brand messaging tools and framework that your business needs to engage customers, investors and other audiences better: so people get what you do and why you are different.
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A practical bespoke brand messaging mix and toolkit tailored to your business, customers and needs.
Typically includes items like brand story, straplines, headline messages.
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Delivers clear, cohesive messaging that can be used across everything your business does.
Makes your sales message stronger and more memorable.
Helps people get what you do and engage with you.
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Typically delivered in 3-5 weeks.
Package 3
Structure + System
Building your Brand Architecture: Creating customer clarity. Designing a clear system and structure that connects your brand name, product names, service names and external partnerships so that customers and audiences can understand everything you offer and can easily navigate your products and services.
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A bespoke framework, system and naming solutions to organise every part of your brand, business, product, services and partnership names. A structure that works well today – and is ready for anything you might need to do in the future (new products, services, joint-ventures etc.)
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Removes barriers to understanding and clarity (e.g. disparate names, different approaches to labelling, external partnerships).
Helps cross-selling and cross promotion.
Helps build long term brand equity and removes future growth barriers or risks.
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Typically delivered in 3-5 weeks.
Package 4
Branding Brief
Developing your Brand Identity: Enhancing creativity, removing subjectivity, saving time and money. Using strategic planning expertise to determine the requirements and set direction for your brand identity, brand assets, marketing materials and brand templates.
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A clear design brief covering: aims, objectives, target audiences, creative direction, scope of work and materials rationalisation.
Briefing of inhouse or external designers.
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Improves speed and quality of your brand design process. Reduces time wastage and cost wastage in review and decision-making process. Ensures you achieve competitive standout and impact. Creates longer lasting, problem-free design solutions.
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Typically delivered in 1-2 weeks.
Leadership support
Programme management
Full leadership support from start to finish: I can manage and guide everything you need to do, from ideas to implementation.
I am highly experienced working with creative agencies, designers, website designers and more.
I can provide effective project management that speeds up decision making, reduces costs and drives the best results for everyone. I advise and guide each stage of the process, inside and out, to ensure you get the best results.
Leadership support
Fractional Head of Brand
Long term leadership support in an efficient and dependable way: Tap into the full range of my brand and marketing expertise regularly and flexibly.
As an experienced senior leader of brand teams, I can provide valuable brand and marketing expertise to CEOs and leadership teams, working across a range of areas and helping develop brand and marketing capabilities and understanding in your teams.
Quick questions and answers
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Each project starts with understanding what you need and want to achieve.
After that, specific packages and scopes of work are recommended to deliver what you need in a quick, robust and effective way.
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I work with your inhouse teams, your design teams or external designers to develop everything you need from logos to websites.
I set direction and manage every stage of design processes to get the best results.
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Yes, you can find out more about that here.
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I can provide services on a project fee or day rate. Costs can be provided after a conversation to understand your needs and goals.
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Fractional Leadership is working as part of your team for a set amount of days over an extended period of time e.g. working as your Head of Brand and Marketing for 2 days per week for 6-12 months.
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Working with me you get the subject matter expertise you need - and you also get the added value of someone who has worked in businesses and has done this before. I provide critical advice and guidance on how to make your brand and marketing work well internally and how to set it up for long term success.